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Before many games make it to the US-based iOS App Store, they get 'soft launched' in a smaller country to get real-world testing for bugs. It's a pilot program, so to speak, as countries like Vietnam or the Philippines have far fewer iPhone users than the US, thus offer a more controlled environment for developers to get feedback and zero-in on issues that may occur in a game's early development phases.
While technically unavailable in the US due to regional restrictions imposed by Apple, there are ways to skirt these rules and download an app or game that's only available in another country. Here's one way to get around Apple's region block and play soft-launched games before they arrive in the States.